Hi, I’m Ian Nunnally.
Over 7 years of professional experience in the digital marketing industry. Specializing in SEO over the last 2.5 years of my career with a keenness for on-page and technical analysis.
Exploring Different Types of SEO Backlinks and the Role of PBNs
An SEO specialist moving from the UK to the USA
Comparing SEO Agency Pricing Models – Hours vs Keywords
SEO Tools I Use As A Specialist
There are different tools that can be used to conduct effective SEO a few I like to use include: Screaming Frog, SEMrush and Google Search Console. These tools can be used to find issues, develop strategy, track performance and report back the successes.
Screaming Frog
Although a funny name for a tool, this site auditing tool is fantastic as crawling a website to identify both basic and more in-depth technical issues. Regular crawls can ensure a site stays healthy and small issues aren’t missed.
SEMrush
SEMrush is my go to SEO platform. It’s ideally priced for it’s offering. I utilise this platform primarily for keyword tracking, keyword research and competitor auditing.
Google Data Studio
Google data studio is perfect for reporting on data from Google Search Console and SEMrush. It can provide a great visualisation of organic rankings which is useful to stakeholders.
My Digital Marketing Qualifications
Professional Diploma
Digital Marketing Institute
This professional diploma in digital marketing certified the my knowledge of the industry I’ve been in for so long.
NVQ Level 4
Baltic Apprenticeships UK
The next level in my academic education led me to have a greater knowledge of the best practices that are required in the industry.
NVQ Level 3
Baltic Apprenticeships UK
This was my grounding and my first step into the digital marketing world. It helped me gain perspective on how I can use digital resources to grow businesses.
SEO isn’t about beating Google.
A page 1 rank on Google is the goal, however we aren’t in competition with Google. SEO is about being able to provide the best quality experience and content to your users. Separate yourself from the competition by focussing on how your site can be the most relevant.
What I Bring To A Workspace As An Employee
Professional Diploma
I’ve achieved a professional diploma in digital marketing from the Institute of Digital Marketing. A specialised certification that affirms my knowledge in SEO, PPC, Social Media and Email.
7+ Year Of Experience
I’ve been in the digital marketing industry for a while, to say the least. I’ve worked in a variety of industries including e-commerce and hospitality.
Friendly But Effective
I like to be seen as a personable individual who can successfully communicate ideas while being approachable about professional and personal topics.