Professional Summary
Results-driven SEO Manager with 9+ years of experience overseeing the performance, optimization, and continuous improvement of 30+ client websites at national and international levels. Adept at implementing SEO best practices to drive organic traffic growth while ensuring an optimal user experience. My collaborative approach with digital advertising, content, and development teams enhances website performance, improves search engine rankings, and supports business objectives through strategic optimization efforts.
A few things I’m great at
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Strategic SEO Thinking
I specialize in creating data-backed SEO strategies that align with business goals. Whether it’s scaling organic traffic or recovering rankings after a site migration, I map out the path that gets results.
Technical SEO Fixes
From improving site speed to implementing structured data and crawl optimization, I tackle the behind-the-scenes issues that impact performance and visibility. Fluent in HTML, CSS, and JSON for direct problem solving.
Keyword & SERP Analysis
I turn search behavior into actionable insight. I dig deep into SERPs to uncover user intent, opportunity gaps, and competitive angles to help content rank—and convert.
Content Planning & Page Structure
I know how to structure content for both humans and search engines. From blog strategy to website page flows, I ensure UX and SEO work together for the best impact.
Data-Driven Reporting
I believe in showing the value of every SEO move. I use tools like SEMrush, GA4, Looker Studio, and Excel to create clean, insightful reports that speak to both marketing teams and C-suite stakeholders.
Cross-Team Collaboration
I work closely with developers, designers, writers, and advertisers to bring campaigns to life. I’m used to wearing multiple hats and moving projects forward with clarity and energy.
Photography Portfolio
Hear From My Past Colleagues
Don’t take my word for it – here’s what my past teammates say:
A universally liked member of the team, he always provided positive contributions to meetings, taking a lead role where necessary but ensuring all team members could input. Ian often looked to support the wider team where possible, volunteering to join trade events and helping production in busy periods.
Nicholas Walton
SEM Manager
Ian is a very talented individual and a joy to be around. He’ll be a strong member of any marketing team with his extensive knowledge and thirst for research and development, as well as being a friend to those who are fortunate to work alongside him!
Joshua Clare-Flagg
Website Developer
People like Ian are the rare finds who make an instant positive impact to a team and a project. I’ve worked with Ian for several years and always been impressed with his capability, positivity, and attitude towards work.
Richard Plant
Business Owner